Print design not only needs to look good and capture the eye of the viewer, but it needs to display content in a way that is easy to read and comprehend. For instance, a 25 year old with 20/20 eyesight might easily read 8 point text on your business card or website; however that does not mean that an individual who is getting up in years can do the same. Therefore, I make it my business to know your demographic and adjust accordingly. Further, style and taste differ from each individual and what might seem relevant for one may very well look outdated to the next. This is why I design with your target demographic in mind, while not ruling out others from the broader market.